Manulife and DBS participated in the Singapore Fintech Festival 2019. With less then 10 weeks of lead time, we had to create a unique event activation experience that showcase the partnership of these 2 financial giants.

The challenge was, how do we create an experience that attracts visitor to the booth and allow them to discover the benefits of this amazing partnership?

For this project, we worked closely with special event agency, MLA to cocreate an experiential journey. Visitors navigated through the journey, making key life choices along the way. As visitors interacted with the augmented content through a mixed reality device, they get to discover great financial products from Manulife & DBS.

The result of this visitor engagement activation was a resounding success. The mixed reality experience drew many visitors to Manulife's booth and the leads generated from this activation surpassed our client's expectations.