We design immersive experiences that captivate, merging bold creative content with technical precision to craft unforgettable journeys for galleries, museums and brand activations.
Mapletree’s Corporate Gallery was redesigned to offer visitors a compelling new way to experience the organisation’s brand values and diverse portfolio of assets. Digital interactives and immersive art murals bring its corporate story to life, supported by a fully integrated audiovisual system across the gallery.
02
Brunei Energy Hub — Time Tunnel
Immersive Museum · Storytelling · AV Consultancy
An immersive time tunnel walkway for the Brunei Energy Hub museum, again delivered end to end, from spatial concept through to our own team’s on site AV installation.
03
Beyond X — Interactive Media Wall
Data-driven Interactive Art
A lush, motion triggered garden environment brought to life on a large format interactive media wall, content and interaction design produced in house.
04
Ulysse Nardin
Brand Product Launch · Launch Video · 3D Animation
In collaboration with The Hour Glass, a short 3D animation was conceptualised, scripted, storyboarded, and produced to introduce the Freak X avatar at the launch of Ulysse Nardin’s Freak X watch.
05
Google HQ Singapore — Echoes
Mural Art · Projection Mapping
Echoes: an interactive wall mural for Google’s Singapore office combining painting, projection, sound and 3D plaster reliefs, Google’s palette applied to iconic scenes of the city, made with Mural Lingo.
06
ABB Innovation Centre
Design & Build · Corporate Gallery
A full design and build innovation centre for ABB Singapore, hands on exhibits across every business unit, letting visitors try ABB’s technologies first hand.
07
Innovations
Animation for APB Gallery
An animation produced for APB’s gallery, part of our ongoing work turning brand storytelling into 3D animated sequences for gallery and exhibition screens.
A gesture interactive milestone wall, multiplayer role play game and VR train simulator for SMRT Mandai Depot, history and emergency training turned into hands on play.
09
Living Worlds Exhibition
Interactive for Thematic Spaces · Gamification
An interactive, projection based exhibition built with Kingsmen, families step into immersive environments to meet and learn about the animals that live there.
10
Shell — Interactive Exhibit
Museum · Interactive Diorama · Educational
This interactive diorama reveals the complex processes taking place beneath an offshore oil rig. Through engaging animations and visual storytelling, visitors can explore how oil is extracted and gain a deeper understanding of the operations that are usually hidden from view.
11
Hugo Boss — Magic Mirror
Brand Activation · Augmented Reality
White Label Studio built an augmented reality magic mirror for Hugo Boss retail stores, letting shoppers virtually try on the latest collection through a simple touch screen interface, swapping looks in seconds without hunting for sizes or queuing for a fitting room. After choosing an outfit, customers can pose for a photo at the mirror and download it instantly via QR code.
12
Scandal of the Hidden Painting
Gamification · Web Interactive
For the National Art Council, White Label Studio produced a web based interactive exploring how art and history can be experienced through technology. The studio led UX/UI design, 3D modelling and animation, audioscape design and programming, turning a real historical mystery into a gamified, story driven web experience.
02 — What We Do
From first sketch to final install.
01
Design Concepts & Space Planning
Spatial narratives and layout strategy developed hand in hand with interior designers, so every gallery tells a coherent story.
02
UX/UI Design & Proposals
Interface design and detailed proposals for every touchpoint, kiosks, walls, wayfinding and visitor facing screens.
03
Content Production
Video, animation, interactives, AR and generative AI experiences, produced in house by a multidisciplinary creative team.
04
Hardware, Installation & System Integration
AV hardware selection, on site installation and testing, concepts are designed to be practical and buildable, not just visionary.
05
Design Consultancy
Ongoing advisory for events, exhibitions, museums and galleries, from early feasibility through to post launch support.
03 — The Studio
We build experiences that leaves a mark
At White Label Studio, we specialise in transforming spaces into engaging and immersive environments. Collaborating closely with clients and their design teams. We bring a unique blend of creative content and technical expertise to the table, equipping them with the tools and knowledge to craft extraordinary office galleries and event activations.
We boast a versatile, in house creative team with diverse skill sets, dedicated to crafting immersive content that effectively conveys the essence and values of our clients.
Our Markets
Brand & Event Activations
Interactives and Gamifications
Digital & Immersive Galleries
Virtual & AI Content Production
Design Consultancy
04 — In Their Words
What our clients say.
“We worked on a mixed reality activation with White Label Studio for the Singapore Fintech Festival 2019, and I must say we thoroughly enjoyed the process. WLS helped us build a strong narrative that supports our brand, coupled with a virtual experience that turned out to be a hit at the event.”
“Jason and team, it’s been a real pleasure working with you and your team. Thank you for pulling many nighters to meet the very tight timeline we had for this project. You and your team are simply wonderful. Till our next project, I’m sure we’ll have more collaborations in the near future.”
“I just wanted to drop a note to say how happy we are with your amazing Sneakers AR hand tracking work! The details are truly impeccable and jaw droppingly good… Amazing, amazing job.”
“Thanks for an excellent piece of work in spite of a short timeline and high expectations. We only had a few rounds of updates and all of us, including the regional team, love the result.”
“We are proud to have worked with Jason and his team to build an experience centre from the ground up. Throughout the entire partnership, there was clear communication and mutual respect, the team always kept one eye on our business narrative while recommending the most effective technology.”