Immersive Experience Design Studio Est. Singapore

Engaging experiences. Uncompromising quality.

We design immersive experiences that captivate, merging bold creative content with technical precision to craft unforgettable journeys for galleries, museums and brand activations.

Scroll to explore
Google·Shell·ABB· DBS·Manulife·SMRT· Epson·Hugo Boss·National Library Board· Ulysse Nardin·Mapletree·Kingsmen· TikTok·Huawei·Sembcorp· Chanel·Chick-fil-A·BMW·
01 — Selected Work

Spaces we’ve brought to life.

01

Mapletree Corporate Gallery

▸ Watch on Vimeo · Mural Art · Illustration

A custom isometric brand world for Mapletree’s corporate gallery, illustrated wayfinding that maps the group’s real estate portfolio, from student housing to data centres and logistics hubs, into a single piece of projection mapped art.

02

Brunei Energy Hub — Time Tunnel

▸ Watch on Vimeo · Museum · Digital Wayfinding

An immersive time tunnel walkway for the Brunei Energy Hub museum, again delivered end to end, from spatial concept through to our own team’s on site AV installation.

03

Beyond X — Interactive Media Wall

▸ Watch on Vimeo · Interactive Media Wall

A lush, motion triggered garden environment brought to life on a large format interactive media wall, content and interaction design produced in house.

04

Ulysse Nardin

▸ Watch on Vimeo · 3D Animation · Digital Storytelling

3D animation and interactive touch screen UI produced for Ulysse Nardin’s retail experience, mechanical storytelling brought to the screen.

05

Google HQ Singapore — Echoes

Mural Art · Projection Mapping

Echoes: an interactive wall mural for Google’s Singapore office combining painting, projection, sound and 3D plaster reliefs, Google’s palette applied to iconic scenes of the city, made with Mural Lingo.

06

ABB Innovation Centre

Design & Build · Corporate Gallery

A full design and build innovation centre for ABB Singapore, hands on exhibits across every business unit, letting visitors try ABB’s technologies first hand.

07

Innovations

▸ Watch on Vimeo · Animation for APB Gallery

An animation produced for APB’s gallery, part of our ongoing work turning brand storytelling into 3D animated sequences for gallery and exhibition screens.

08

SMRT — Rail Discovery Centre

▸ Watch on Vimeo · Gesture Interactive · Gamification

A gesture interactive milestone wall, multiplayer role play game and VR train simulator for SMRT Mandai Depot, history and emergency training turned into hands on play.

09

Living Worlds Exhibition

An Animal Planet Experience · Gamification

An interactive, projection based exhibition built with Kingsmen, families step into immersive environments to meet and learn about the animals that live there.

10

Shell — Interactive Exhibit

Interactive Exhibit · Upstream to Downstream

An interactive exhibit walking visitors from upstream to downstream energy production, paired with an interactive wall built for ABB, DBS and Manulife’s own mixed reality and holographic installs.

11

Hugo Boss — Magic Mirror

▸ Watch on Vimeo · AR Interactive · Retail Experience

White Label Studio built an augmented reality magic mirror for Hugo Boss retail stores, letting shoppers virtually try on the latest collection through a simple touch screen interface, swapping looks in seconds without hunting for sizes or queuing for a fitting room. After choosing an outfit, customers can pose for a photo at the mirror and download it instantly via QR code.

12

Scandal of the Hidden Painting

▸ Watch on Vimeo · Gamification · Web Interactive

For the National Art Council, White Label Studio produced a web based interactive exploring how art and history can be experienced through technology. The studio led UX/UI design, 3D modelling and animation, audioscape design and programming, turning a real historical mystery into a gamified, story driven web experience.

02 — What We Do

From first sketch to final install.

01

Design Concepts & Space Planning

Spatial narratives and layout strategy developed hand in hand with interior designers, so every gallery tells a coherent story.

02

UX/UI Design & Proposals

Interface design and detailed proposals for every touchpoint, kiosks, walls, wayfinding and visitor facing screens.

03

Content Production

Video, animation, interactives, AR and generative AI experiences, produced in house by a multidisciplinary creative team.

04

Hardware, Installation & System Integration

AV hardware selection, on site installation and testing, concepts are designed to be practical and buildable, not just visionary.

05

Design Consultancy

Ongoing advisory for events, exhibitions, museums and galleries, from early feasibility through to post launch support.

03 — The Studio

We empower designers to build experiences that leave a mark.

At White Label Studio, we specialise in transforming spaces into captivating and immersive environments. Collaborating closely with interior designers, we bring a unique blend of creative content and technical expertise to the table, equipping them with the tools and knowledge to craft extraordinary office galleries and exhibitions.

We boast a versatile, in house creative team with diverse skill sets, dedicated to crafting immersive content that effectively conveys the essence and values of our clients’ companies. Whether it’s a corporate office or a public gallery, every design we create is built to tell a compelling story.

Our Markets
  • Brand & Event Activations
  • Interactives and Gamifications
  • Digital & Immersive Galleries
  • Virtual & AI Content Production
  • Design Consultancy
04 — In Their Words

What our clients say.

05 — Get In Touch

Let’s design your
next experience.

hello@whitelabelstudio.global
Address12 Lorong Bakar Batu, #06-10, Singapore 348745