Immersive Experience Design Studio Est. Singapore

Engaging experiences. Uncompromising quality.

We design immersive experiences that captivate, merging bold creative content with technical precision to craft unforgettable journeys for galleries, museums and brand activations.

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Google·Shell·ABB· DBS·Manulife·SMRT· Epson·Hugo Boss·National Library Board· Ulysse Nardin·Mapletree·Kingsmen· TikTok·Huawei·Sembcorp· Chanel·Chick-fil-A·BMW·
01 — Selected Work

Spaces we’ve brought to life.

01

Mapletree Corporate Gallery

Gallery Experience Design · AR Table · Interactives · Projection Mapping

Mapletree’s Corporate Gallery was redesigned to offer visitors a compelling new way to experience the organisation’s brand values and diverse portfolio of assets. Digital interactives and immersive art murals bring its corporate story to life, supported by a fully integrated audiovisual system across the gallery.

02

Brunei Energy Hub — Time Tunnel

Immersive Museum · Storytelling · AV Consultancy

An immersive time tunnel walkway for the Brunei Energy Hub museum, again delivered end to end, from spatial concept through to our own team’s on site AV installation.

03

Beyond X — Interactive Media Wall

Data-driven Interactive Art

A lush, motion triggered garden environment brought to life on a large format interactive media wall, content and interaction design produced in house.

04

Ulysse Nardin

Brand Product Launch · Launch Video · 3D Animation

In collaboration with The Hour Glass, a short 3D animation was conceptualised, scripted, storyboarded, and produced to introduce the Freak X avatar at the launch of Ulysse Nardin’s Freak X watch.

05

Google HQ Singapore — Echoes

Mural Art · Projection Mapping

Echoes: an interactive wall mural for Google’s Singapore office combining painting, projection, sound and 3D plaster reliefs, Google’s palette applied to iconic scenes of the city, made with Mural Lingo.

06

ABB Innovation Centre

Design & Build · Corporate Gallery

A full design and build innovation centre for ABB Singapore, hands on exhibits across every business unit, letting visitors try ABB’s technologies first hand.

07

Innovations

Animation for APB Gallery

An animation produced for APB’s gallery, part of our ongoing work turning brand storytelling into 3D animated sequences for gallery and exhibition screens.

08

SMRT — Rail Discovery Centre

Gallery Design · Gesture Interactive · Interactive Timeline

A gesture interactive milestone wall, multiplayer role play game and VR train simulator for SMRT Mandai Depot, history and emergency training turned into hands on play.

09

Living Worlds Exhibition

Interactive for Thematic Spaces · Gamification

An interactive, projection based exhibition built with Kingsmen, families step into immersive environments to meet and learn about the animals that live there.

10

Shell — Interactive Exhibit

Museum · Interactive Diorama · Educational

This interactive diorama reveals the complex processes taking place beneath an offshore oil rig. Through engaging animations and visual storytelling, visitors can explore how oil is extracted and gain a deeper understanding of the operations that are usually hidden from view.

11

Hugo Boss — Magic Mirror

Brand Activation · Augmented Reality

White Label Studio built an augmented reality magic mirror for Hugo Boss retail stores, letting shoppers virtually try on the latest collection through a simple touch screen interface, swapping looks in seconds without hunting for sizes or queuing for a fitting room. After choosing an outfit, customers can pose for a photo at the mirror and download it instantly via QR code.

12

Scandal of the Hidden Painting

Gamification · Web Interactive

For the National Art Council, White Label Studio produced a web based interactive exploring how art and history can be experienced through technology. The studio led UX/UI design, 3D modelling and animation, audioscape design and programming, turning a real historical mystery into a gamified, story driven web experience.

02 — What We Do

From first sketch to final install.

01

Design Concepts & Space Planning

Spatial narratives and layout strategy developed hand in hand with interior designers, so every gallery tells a coherent story.

02

UX/UI Design & Proposals

Interface design and detailed proposals for every touchpoint, kiosks, walls, wayfinding and visitor facing screens.

03

Content Production

Video, animation, interactives, AR and generative AI experiences, produced in house by a multidisciplinary creative team.

04

Hardware, Installation & System Integration

AV hardware selection, on site installation and testing, concepts are designed to be practical and buildable, not just visionary.

05

Design Consultancy

Ongoing advisory for events, exhibitions, museums and galleries, from early feasibility through to post launch support.

03 — The Studio

We build experiences that leaves a mark

At White Label Studio, we specialise in transforming spaces into engaging and immersive environments. Collaborating closely with clients and their design teams. We bring a unique blend of creative content and technical expertise to the table, equipping them with the tools and knowledge to craft extraordinary office galleries and event activations.

We boast a versatile, in house creative team with diverse skill sets, dedicated to crafting immersive content that effectively conveys the essence and values of our clients.

Our Markets
  • Brand & Event Activations
  • Interactives and Gamifications
  • Digital & Immersive Galleries
  • Virtual & AI Content Production
  • Design Consultancy
04 — In Their Words

What our clients say.

05 — Get In Touch

Let’s design your
next experience.

hello@whitelabelstudio.global
Address12 Lorong Bakar Batu, #06-10, Singapore 348745